Timeline 4–5 weeks

Scope One product area or cross-functional team

Format Embedded leadership + alignment sessions + hands-on implementation

Outcome Shared customer model + working insights process integrated into decision-making

What problems this solves

Insight Lives in Decks

Research exists but isn’t referenced in roadmap decisions

Recycled Debates

Teams re-argue the same customer questions each cycle

Discovery–Delivery Gap

Discovery feels disconnected from execution

What I do

1

Diagnose how customer understanding flows into decisions, where it's referenced, where opinion fills the gap
2

Align product, design, and research on who the customer is and what actually drives their behavior
3

Design the lightest system that will get used — not the most comprehensive one
4

Embed it in your real tools and planning rituals so it's operational before I leave
5

Hand off with your team owning it, including clear standards for what counts as good enough insight

What you get

Shared customer model your team actually uses (not theoretical personas)
Decision checkpoints where customer context is continously referenced
Clear standards for "good enough insight" at each decision stage to keep progress moving
Lightweight insight workflow embedded in your existing planning cycles
Team ownership and accountability for maintaining continuous customer insight

Scope

This Is

Fractional leadership embedded for 4-5 weeks to build working systems
A practical operating model designed to reduce strategic drift
Built to work within your current product cadence, not slow it down

This Is Not

A standalone research project or usability study
Persona creation for its own sake
A heavy documentation overhaul or new tool implementation
A replacement for your research team

Typical Engagement

Week 1-2 Clarify & Align

Week 3 Insight System Blueprint

Week 4-5 Embed & Operationalize

Investment

$25K–$35K

4–5 weeks of senior embedded leadership to clarify your customer model and build a working insight process your team can sustain.

Pricing is confirmed during a short scoping call.

Embedded Customer Insights