Fractional Design Leadership
Human-Centered. AI-Accelerated. Embedded Where It Matters.
Every growing company hits the same wall: complexity that slows everything down. I help startups and scaling teams cut through that complexity, reconnect with customers, and unlock new opportunities through strategic design leadership.
Core Offerings
I balance fixing what's slowing you down with building what's next:
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Product Experience Audit
Rapid diagnostic of where UX breaks down and how to fix it.
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Retention Friction Sprint
Hands-on sprint to stop the leaks that quietly bleed users.
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Product-Market Fit Strategy
Map real customer needs and align your roadmap (including where AI can add leverage).
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Design Foundation
Launch or mature your design system and practices for speed + quality.
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AI Product Acceleration
Embed AI responsibly into product and research to move faster with clarity.
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Custom Engagements
Need something different? Let’s shape an approach that fits your challenge.
How I Work
I embed directly with your team so strategy translates into execution. My approach is simple, structured, and repeatable:
1
Clarify the Challenge
Cut through assumptions to see what's really happening
I start by listening to your customers, your team, and the data. No assumptions, just clarity on where you really stand.
2
Align Around Priorities
Connect teams around priorities and customer needs
I help bridge the gap between stakeholders, ensuring everyone is working toward the same vision with shared understanding.
3
Accelerate Delivery
Turn strategy into execution with clear next steps, often AI-powered
Strategy without execution is just planning. I work alongside your team to turn insights into shipped improvements.
Why Work With Me
➪ 15+ years from 0→1 to scaling teams of 30+
➪ Balanced lens: customer-first strategy + pragmatic delivery
➪ AI-first perspective on both product and practice
➪ Hands-on, embedded approach — not decks from the sidelines
I founded Human-First Strategy to help growing teams stay clear, aligned, and confident as they move at speed. With two decades leading design and research across startups and Fortune 100 companies, I’ve seen how quickly momentum can outpace focus. My work helps teams reconnect strategy and execution, weaving customer insight, product direction, and AI-enabled practices into a faster, more grounded way of working.
Every engagement is hands-on. I embed with teams to untangle complexity, strengthen decision-making, and turn insight into meaningful progress. The goal is always the same: accelerate through AI without losing the human judgment, trust, and purpose that make great products possible.
About
Available for consulting and full-time opportunities. 📍 Los Angeles, CA and remote
Ready to Fix What’s Stuck and Build What’s Next?
Every successful product started with someone willing to cut through the noise and focus on what really matters.