Fractional Design Leadership for Scaling B2B Teams
Growth pressure doesn't just stretch your team. It blurs what actually deserves design attention.
I help scaling B2B teams see clearly and focus design where it drives real customer value.
Core Offerings
I embed with product teams to strengthen decision-making, customer context, and experience quality, so execution gets faster and more focused.
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Product Experience Deep Dive
Creates a shared view of what’s working, what’s not, and what to fix first.
– Reduces rework
– Aligns teams around the right priorities.
2-3 Week Embedded Engagement -
Customer Insights System
Defines and installs a working system that
embeds customer context in everyday product decisions.
– Builds confidence in tradeoffs
– Speeds up alignment4-5 Week Embedded Engagement
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Design Foundations for Scale
Evolves how the design team and function works so growth doesn’t erode product quality.
– Improves speed to market
– Strengthens execution and quality6-8 Week Embedded Engagement
How I Work
I embed directly with your team so strategy translates into execution. My approach is simple, structured, and repeatable:
1
Clarify the Challenge
I start by immersing in customer context, team perspectives, and available data to understand what’s really happening. Not to generate more artifacts, but to establish a shared, accurate picture of the problem you’re solving.
This creates clarity on where decisions are breaking down and what actually matters right now.
2
Align Around Priorities
With a shared understanding in place, I help teams align around priorities by making customer context visible and actionable in everyday decisions. This reduces rework and debate by ensuring teams are solving the same problems for the same reasons.
Alignment here isn’t about consensus . It’s about decision confidence.
3
Accelerate Delivery
Once priorities are clear, I work alongside your team to translate strategy into execution.
This often includes lean experimentation, clear decision boundaries, and selective use of AI to reduce friction without adding noise.
The goal is not more output, but forward momentum that holds up under real-world use.
Why Work With Me
➪ 15+ years from 0→1 to scaling teams of 30+
➪ Balanced lens: customer-first strategy + pragmatic delivery
➪ AI-first perspective on both product and practice
➪ Hands-on, embedded approach — not decks from the sidelines
I founded Human-First Strategy to help growing teams stay clear, aligned, and confident as they move at speed. With two decades leading design and research across startups and Fortune 100 companies, I’ve seen how quickly momentum can outpace focus. My work helps teams reconnect strategy and execution, weaving customer insight, product direction, and AI-enabled practices into a faster, more grounded way of working.
Every engagement is hands-on. I embed with teams to untangle complexity, strengthen decision-making, and turn insight into meaningful progress. The goal is always the same: accelerate through AI without losing the human judgment, trust, and purpose that make great products possible.
About
Available for consulting and full-time opportunities. 📍 Los Angeles, CA and remote
Ready to Fix What’s Stuck and Build What’s Next?
Every successful product started with someone willing to cut through the noise and focus on what really matters.