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Dima Todorova-Lilavois
CONTACT
Dima Todorova-Lilavois
CONTACT

Fractional Product Design Leadership

Design Foundations for Scale

As companies scale, product complexity increases. Product quality and strategic clarity either strengthen — or slowly erode under that complexity. Uneven standards, repeated rework, unclear ownership, and reactive design involvement aren’t talent problems. They’re signals that design foundations haven’t evolved with scale.

I embed with growing product organizations to establish the structural conditions required for design to protect product quality and reinforce strategic direction as complexity grows.

SCHEDULE A 30-MINUTE FIT CHECK
Timeline 6-8 weeks
Scope One product organization or design team
Format Embedded fractional design leadership + focused operating model build
Outcome Clear design decision structure, scalable quality standards, and alignment across product, design, and engineering

When this helps

This service is useful when:

Uneven Quality

Design quality varies across teams or surfaces

Late Design Involvement

Design is brought in for cleanup, not strategic direction

Unclear Ownership

DIt's not clear who approves what or when design can move autonomously

Repeated Rework

Teams revisit the same design decisions across cycles

Scaling Challenges

You're adding designers but quality isn't improving proportionally

Feedback Bottlenecks

Design decisions are slowed by unclear critique or approval processes

What I do

  • 1

    Diagnose how design currently operates across your teams and product surfaces

  • 2

    Clarify roles, ownership, and decision rights across design, product, and engineering

  • 3

    Identify where rework, inconsistency, and design debt are slowing you down

  • 4

    Build a scalable design operating model aligned to your growth stage

What you get

  • A documented, practical design operating model

  • Clear decision boundaries and collaboration patterns

  • Scalable craft and quality standards

  • Improved cross-functional alignment

  • A roadmap for evolving design capability as the company grows

Scope

This Is

  • Senior fractional design leadership focused on structural capability
  • A time-bound intervention designed to recalibrate how design operates
  • Built to protect product quality and strategic clarity

This Is Not

  • A design system rebuild
  • A visual refresh or rebrand
  • A temporary team management replacement
  • A rigid process overhaul

Typical Engagement

Week 1-2 Align & Diagnose
Week 3-4 Design the Operating Model
Week 4-8 Embed & Operationalize

Investment

$42K–$52K

6-8 weeks of senior embedded leadership to establish scalable design foundations aligned to your growth stage.

Ready to gain clarity on your product experience?

Schedule a 30-minute fit check All services