Fractional Design Leadership
Human-First Strategy. AI-Accelerated. Embedded Where It Matters.
Every growing company hits the same wall: complexity that slows everything down. I help startups and scaling teams cut through that complexity, reconnect with customers, and unlock new opportunities through strategic design leadership.
The Story Every Growing Team Knows
You started with a clear vision.
But as you grew, things got complicated.
User feedback scattered across tools.
Design decisions made in isolation.
Features shipped without understanding their impact.
Upcoming events
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Product Experience Audit
Rapid diagnostic of where UX breaks down and how to fix it.
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Retention Friction Sprint
Hands-on sprint to stop the leaks that quietly bleed users.
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Product-Market Fit Strategy
Map real customer needs and align your roadmap (including where AI can add leverage).
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Design Foundation
Launch or mature your design system and practices for speed + quality.
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AI Product Acceleration
Embed AI responsibly into product and research to move faster with clarity.
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Custom Engagements
Need something different? Let’s shape an approach that fits your challenge.
How I Work
I embed directly with your team so strategy translates into execution. My approach is simple, structured, and repeatable:
Why Work With Me
15+ years from 0→1 to scaling teams of 30+
Balanced lens: customer-first strategy + pragmatic delivery
AI-first perspective on both product and practice
Hands-on, embedded approach — not decks from the sidelines
Ready to Fix What’s Stuck and Build What’s Next?
15+ years from 0→1 to scaling teams of 30+
Balanced lens: customer-first strategy + pragmatic delivery
AI-first perspective on both product and practice
Hands-on, embedded approach — not decks from the sidelines