Strategic Design Leadership / Product Innovation / Systems Thinking
15+ years scaling design organizations from startup to growth stage, with expertise in B2B SaaS and mission-driven companies.
My Work
With over 15 years of experience, I've led both small and large design and research groups, helping organizations move from complexity to clarity and scale with systems thinking, UX maturity, and operational focus.
I am currently exploring how we shape and design for human-AI collaboration.
Core Expertise
Product Research & Strategy AI-powered UX AI Workflow Acceleration B2B SaaS UX Customer-Centric Discovery Design Systems & Governance Accessibility & Inclusive Design
Cross-functional Team Alignment Community of Practice Building Scalable UX for Start-ups and Enterprises Service Design
Impact by the Numbers
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15+ Years
Leading Research & Design
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7M+ Users Empowered
Across complex B2B ecosystems and consumer-facing platforms
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800% Org Growth
From seed team to 32 in under one year
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30% Faster Cycles
By embedding research into agile and aligning with product strategy
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Built trust on 30+ projects
Fast growth startups, in-house large enterprise, and consulting
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+6 NPS
By unifying fragmented experiences and increasing customer trust
A Glimpse Into Recent Projects
Faster. Smarter. More human.
Built an embedded UX org to transition from a long-standing consultancy engagement and redefined how product & design worked together.
Key Outcomes
Established design governance framework
Implemented component library across 12 teams
Reduced design debt by 60%
Improved design-dev handoff efficiency
Methodology
Design Systems
Systems Thinking
Cross-functional Alignment
Building a Customer-Obsessed Culture.
Shifted research from a service to strategic input aligning decision-making to customer needs and outcomes.
Key Outcomes
↑ Stakeholder confidence
↑ 6 NPS
Methodology
Design Systems
Systems Thinking
Cross-functional Alignment
Simplifying UX to Drive Growth.
Simplified a bloated order workflow to reduce rework, increase adoption, and drive conversion.
Key Outcomes
↑ 200% lift in conversion
↓ 70% rework
Methodology
Design Systems
Systems Thinking
Cross-functional Alignment
Past Companies and Clients
About Me
I lead with calm and build momentum through insight and alignment. I believe design should always feel human.
I am a design and research leader with 15+ years shaping products that earn trust and deliver measurable impact. I’ve built 0→1 products, scaled teams from startup to enterprise, unified fragmented platforms, and influenced experiences serving over 7M users.
I blend strategy and execution: guiding product vision, uncovering insights, and creating experiences that drive customer trust and business growth. From scaling design functions to embedding research into agile delivery to guiding AI-first product strategy, I bring clarity, structure, and a relentless focus on the customer.
Available for consulting and full-time opportunities.
Los Angeles, CA and remote
About Me
I lead with calm and build momentum through insight and alignment. I believe design should always feel human.
I am a design and research leader with 15+ years shaping products that earn trust and deliver measurable impact. I’ve built 0→1 products, scaled teams from startup to enterprise, unified fragmented platforms, and influenced experiences serving over 7M users.
I blend strategy and execution: guiding product vision, uncovering insights, and creating experiences that drive customer trust and business growth. From scaling design functions to embedding research into agile delivery to guiding AI-first product strategy, I bring clarity, structure, and a relentless focus on the customer.
Available for consulting and full-time opportunities.
Los Angeles, CA and remote